Pinterest, also known as the site for chicks to pin things about their dream home and wedding that they will more than likely never have. But here is the real question, can it be useful in the business world? My answer would be most definitely. Although, a lot of pins and pictures on Pinterest come from made up photoshop dreams and some have no actual link at all, there is a whole world of this social pinning network that makes people money. One area of that part of Pinterest is the contests available to pinners. I took the liberty of entering one such contest. However, before I did that I did some searching through the contests of Pinterest. I discovered most of these contests all had two things in common First of all, they were all very easy to complete and obviously involved pinning things to a newly made board. The other thing that these contests had in common was that they made you explore the pins and pages of their company. I think this is a great marketing technique, because unlike what Pinterest is acclaimed for ( giving us pictures of things we could never have) the pins we look at here are obtainable.
The specific contest that I entered was for JcPenney. It was their “Say Hello to my Dream Room” Pinterest Contest. Here is the link to the contest entry form: http://www.jcpenney.com/dotcom/jsp/browse/marketing/promotion.jsp?pageId=pg40028700008
All you had to do for this was simply make a new board and pin some pins from JcPenney’s contest board. Here is the Pinterest board that I made: http://pinterest.com/msuquidplayer8/say-hello-to-my-dream-room/
I really urge you to go and look into Pinterest and see what is out there for your personal use or for the use of your business.
